branding + marketing

defining identity and
building recognition
through design.

In 2012, as part of an effort to give the brand a more rugged and masculine visual identity, Men's Journal redesigned its logo to be bolder, cleaner and all-capitalized. The new logo .
captive_state_ad_benjamen_purvis.jpg
BOB502.jpg
branding_fall_arts_boston_benjamen_purvis_boston.jpg
branding_top_50_restaurants_boston_benjamen_purvis_boston.jpg
top-schools-logo.jpg
bob2025.jpg
new-england-travel-awards.jpg
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