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ABOUT THAT "B"

Stagdot2

... and I commissioned it back in October of 2006, when I started thinking about a dotted “light bulb font” for my forthcoming redesign of Las Vegas Weekly. I was hoping to make the magazine look as uniquely regional as possible, and lights are obviously a big part of the Vegas identity.

When I imagined my custom light bulb font, I pictured it being based on the shape of the typeface Stag, designed by Christian Schwartz. So I put together a sketch for my Stag dot font idea and sent it to Christian, to see if he’d be interested in helping me create a fully functional font set out of it. He was into it, and soon I commissioned even more versions of the light bulb font -- two of which have been commercially released. (The version I use for my website's logo is not commercially available.) 

The light bulb font that was initially dreamed up for a free publication in Las Vegas Weekly has since appeared on the pages of GQ, Esquire and ESPN the Magazine, and on monogrammed products sold by West Elm.